So I checked out some of Seth Godin's presentations and they were actually very insightful.
Forget, "If it's not broke, don't fix it."
Try, "If it's not broke, then break it."
As a consumer I did have an idea as to why most of the products I bought were faulty but for some reason I just ignored it. For example, why is it you have to pay for a month's subscription to a lot of online resources and games? Why can't you pay for the number of hours you use it for, not a set time limit? My first reasoning was that the developers were just too lazy to code a payment system that allows for that. And it's probably true. The thing is, after listening to Seth Godin I actually care about this now.
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